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Mammography Saves Lives™ Campaign Helps Clear Confusion on When and How Often Women Should Receive Mammograms
9/29/2010 12:00:00 AM
The Society of Breast Imaging in partnership with the American College of Radiology and the American Society of Breast Disease has launched the Mammography Saves Lives campaign. A series of public service announcements for television and radio stations has been produced and will be aired across the country. The announcements feature breast cancer survivors, diagnosed in their 40s with the aid of mammography, who urge women to begin getting annual mammograms beginning at age 40.
The campaign highlights the following messages:
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Mammography has helped reduce the breast cancer death rate by nearly 1/3 since 1990
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Mammography can detect cancer early when it is most treatable and can be treated less invasively
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¾ of women diagnosed have no family history of breast cancer or other factors that put them at high risk for developing the disease (so screening only high risk women misses majority of cancers)
The public service announcements direct women to
www.MammographySavesLives.org where they can: